15+ million kids were chronically absent from school last year. So, to raise awareness, we printed 15 million names on the world’s longest roll call sheet—for real. And showed how non-profit Communities In Schools is working to reverse the absentee epidemic.
Good Morning America immediately picked it up and ran a dedicated TV segment—which was a massive win for an organization with zero awareness.
Select press: Good Morning America, Shots, LBB
